OriginWire Logo

How We Turn Video Into Sales

Our proven 6-step process that transforms your content into a revenue-generating machine

Start Your Project

Project Timeline

Week 1

discovery

Week 1-2

strategy

Week 2-3

pre Production

Week 3-4

production

Ongoing

distribution

Monthly

reporting

01
Discover

We dive deep into your business, target audience, and goals to understand what drives your customers.

What You Do

  • Share business goals & challenges
  • Provide customer insights
  • Define success metrics

What We Do

  • Conduct market research
  • Analyze competitor content
  • Identify content opportunities
02
Strategy

We create a comprehensive content strategy aligned with your business objectives and audience preferences.

What You Do

  • Review & approve strategy
  • Provide brand guidelines
  • Set campaign timelines

What We Do

  • Develop content pillars
  • Create posting calendars
  • Plan distribution strategy
03
Pre-Production

We plan every detail from scripts to shot lists, ensuring efficient and effective content creation.

What You Do

  • Approve scripts & concepts
  • Schedule shoot dates
  • Prepare locations & props

What We Do

  • Write compelling scripts
  • Create detailed shot lists
  • Plan equipment & logistics
04
Production

Our professional team captures high-quality footage that tells your story and showcases your value.

What You Do

  • Be available for shoots
  • Provide access & guidance
  • Review rough cuts

What We Do

  • Professional filming
  • Multiple format capture
  • Real-time quality checks
05
Distribution

We optimize and distribute your content across all relevant platforms for maximum reach and engagement.

What You Do

  • Review scheduled posts
  • Engage with comments
  • Share feedback

What We Do

  • Platform-native posting
  • Optimal timing & hashtags
  • Community management
06
Reporting

We track, analyze, and report on performance metrics that matter to your business growth.

What You Do

  • Review monthly reports
  • Provide business feedback
  • Set next month goals

What We Do

  • Track key metrics
  • Analyze performance data
  • Optimize future content

Why This Process Works

Systematic Approach

Every step builds on the previous one, ensuring nothing falls through the cracks and every decision is data-driven.

Clear Communication

You always know what's happening, what's expected of you, and what we're working on next.

Measurable Results

Every phase includes specific deliverables and metrics so you can track progress and ROI.

Ready to Get Started?

Book a strategy call to discuss your goals and see how our proven process can transform your content marketing results.

Common Questions

How long does the entire process take?

The initial setup (Discovery through Production) typically takes 3-4 weeks. Distribution and Reporting are ongoing monthly processes.

What if I need to make changes during the process?

We build in review points at each stage and include revision rounds. Major scope changes can be accommodated with timeline adjustments.

How involved do I need to be?

Your involvement is mainly during Discovery, approvals, and providing feedback. We handle the heavy lifting of production and distribution.